Diipa Büller-Khosla doesn’t call herself an influencer. On, Instagram, her title is “entrepreneur,” and in her bio, she describes herself as a “Global Indian.” And she has 1.5 million followers, who have followed her skin journey as she’s worked to clear her acne. Her mother, Dr. Sanghita Khosla, is an Ayurvedic doctor and dermatologist. This combination of factors made her feel that creating her own brand was not a matter of if, but when. The when, it turns out, is now, after a 2-year product development and brand building process.

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