In these last 6 months since our launch, you’ve gotten to know our debut products and our intentional ingredients; you’ve heard our company story and been part of our start up journey from conception to launch and beyond; you’ve celebrated our 0% Photoshop, real-over-perfect ethos with us – and we’re oh-so-grateful! A little something you may not have known is our quiet, but impactful efforts towards a more sustainable model and eco-conscious imprint.
As the climate emergency only heightens with each day, we find it especially important to approach sustainability as holistically as we can, going beyond the tangible and far beyond just Earth Day itself. Transparency is embedded into everything we do, from production to ingredients to sales. We believe creating awareness and educating our community only helps us all steer away from consumerism and wasteful buying habits. When one is informed about the products they choose to use, particularly in the beauty and skin space where complicated science terms come into play, all of a sudden, the decision to hit “add to cart” becomes a thoughtful, knowledge-rooted one versus an impulse buy – or worse, buying simply because it’s all the rage. When there’s no vested interest in a brand, why support it? We challenge you to ask yourself that very question.
A little fun fact – we take pride in that the majority of our global team are women. With the goal of ensuring women get a much-deserved seat at every table, from home to corporate leadership and beyond, we hope to leave this world a little more balanced. The simple fact is inde wild is our consumer in a bottle – the wild ones, the tastemakers, the changers, the ones proudly saying, “I am here.” And that important proclamation builds confidence, encourages innovative creativity, promotes productivity, and ignites conversation around challenging patriarchal thought. Our brand was built for and by our community, allowing for relatability, targeted skin solutions, and once again, intentional buying and less waste.
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indē wild is strongly opposed to inhumanity towards animals which is why all of our products are and will always be vegan and cruelty free. In order to ensure sustainable consumption and production patterns, we also ethically source the ingredients for our products. Examples include RSPO certified palm oil and bakuchiol that follows the Nagoya protocol of farming in India. Our glass bottles are fully recyclable. *Note: contact your local municipality for area specific recycling guidelines and protocol Our carton packaging is FSC certified.
While there is much more work to be done, we vow to continue contributing to, nourishing and loving our Mother Earth as much as we can. For more on the brand and our products, visit indewild.com.